People who buy articles and web content from online writers are always looking for particular qualities both from the writers and the product of their service. These are usually some of the indicators of client satisfaction, because many people who pay for web content usually want to find some of these things in the content they are paying for. These indicators also show the proficiency level of any writer; writers who are very proficient will normally provide good content that the buyer is satisfied with. This kind of writer also strives to adhere to any specification the buyer may have given. Some of these indicators include-:
Unique Original Content
Buyers of web content always want to pay for and receive articles and other content that are unique and original. The reason for this is very obvious. There are copyright and plagiarism laws everywhere and nobody wants to be held liable for using content that belongs to another person without permission. Another important reason why clients insist on using unique and original content is because of online search engine regulations. For instance, Google penalizes any website that uses duplicate content. It assumes that such content must have been copied from another website or the owner of the website must have used the same content repeatedly on different websites. The penalty is usually removal from search engine index or a drop in search engine rankings. Nobody will want to buy content that will bring them this kind of misery.
Well Optimized Articles SEO
Almost everybody that puts up a website looks forward to having a lot of visitors to that site. Without visitors coming to see what is on any website, the purpose for putting that whole information online may be defeated. One strategy to attract web traffic to any website is by optimizing web content to be attractive to search engines. This makes search engines like Google to index such web pages quickly and include them in the results whenever anybody runs a search engine query that concerns information on such pages. Hence, many people who pay for articles most times want them to be optimized for search engines so that they can get indexed quickly and attract organic traffic from search engines. This is a skill that every online writer that produces content for online consumption should know very well.
Information Rich Articles
Another very important thing that buyers of online articles usually desire to get is articles that are loaded with information, not rehashed and poorly written articles. People usually appreciate it a great deal when they visit a site and get more than what they are looking for. It makes them to come back again and again whenever they have such information needs. This increases visitor traffic to a website and also some other webmasters may decide to link to your website mostly if they are in the same niche area. Search engines has a way of detecting these links easily and most often, such websites are rewarded with higher or better rankings and an improved visitor traffic from the linking website.
Fast Turn Around Time
Many people who pay articles usually request that the job be delivered within a particular time frame. This is because most times these people have time frames with which they work and intend to achieve specific tasks. When articles are not delivered within the agreed time frame, it affects everything the buyer intended to use them for and most of the times such writers who do not deliver on time lose their clients. However, people who deliver their jobs in good time retain and attract more clients which tend to increase their online writing income.
There are all kinds of online content for websites that are being produced nowadays. Online article writers therefore have to hone their skills in creating content that is in high demand in order to maximize their earnings. Web content is being produced in diverse formats from text to audio and video; and it is usually directed to achieve diverse purposes online. For the purpose of online writers, there are four types of web content that are usually in high demand.
These are articles that are usually written to make websites and particular web pages to be indexed and ranked easily by search engines. Owners of websites usually target particular keywords which they want to rank for and attract organic search engine traffic from those keywords. These articles are usually written with the keywords which they are targeting. One of the strategies of articles that are used for optimizing websites is that the keyword that is being targeted must be in the topic of the article, the first line of the article and that it should be mentioned at least once in each paragraph of the article. The length of this kind of article is usually between 400 – 600 words.
Another type of online content that is usually commonly requested is reports on specific topics. This is usually requested mostly by online marketers who want to share information reports on specific products and services that they are trying to sell. Reports are also produced by market analyst who specialize in various markets online like Forex trading, equity and stock trading etc so as to be able to present information in concise graphic pictures to enable their clientele make the right decisions. This type of content is also used by internet marketers who want to grow their subscription list by offering enticing reports to their web visitors for subscribing to their list.
Static Web Content
With new businesses coming up every day and more and more businesses going online; this has also become another type of online content that is in high demand. Many businesses are setting up websites to showcase their products and services online. Most of these businesses are within the small and medium scale business category, and often times business owners do not have the time or the expertise to create the right kind of content that will promote what they do online. Hence, online writers are usually needed to fulfil this need. In most cases, the web pages are usually static and the website usually has typical pages like: About Us, Products and Services, Prices, Contact Us etc.
E books are basically books that are written and offered in soft copies or electronic format usually in PDF formats. This type of books have become very popular because of the ease in creating, distributing and selling them. E books are usually written like any other book about any topic the author may want to write on. The finished work is then published in electronic format like PDF or other formats that are compatible with other electronic devices like ereaders, tablet computers etc. Because of how successful these books have been, many people are producing them now, even people who do not have writing skills often pay ghost writers to write books for them. Internet marketers as well as other businesses have utilized this book format to distribute and spread information about their services.
Online article writers that are focused on increasing their income from rendering writing services online usually seek for effective ways of promoting themselves and their work. This is very important because many times people seek for web content providers without finding somebody who can effectively meet their writing needs. But if providers of online web content will find a way of promoting their services most of such missed opportunities will be utilized and converted to good business relationships. Some of the ways by which writers can promote their services include-:
The use of social media has become very popular globally, and it is being used for all kinds of purposes. This has become a virtual meeting place for people from diverse backgrounds with all kinds on interest. It also has enormous potentials for serving as an avenue for business growth as various people and businesses are taking advantage of its limitless capabilities to use it as a business growth tool. Online article writers can also utilise the various popular social media websites to promote their writing businesses. They can do this by creating a fans page or a customer loyalty page. They can use this to communicate the various discounts, sales promotion information as well as tips and other information that will be useful to their clients and potential clients.
Another viable way by which web content providers can promote their services and increase their earnings is creating their own websites or blogs. This is a simple thing to do, and it is very cost effective too; except if one decides to produce a very high premium website that will need some expertise in web development and graphics. Often times, people create simple beautiful websites that indicate the type of writing services that can be provided, the rates, a history of previously completed jobs, testimonials from previous clients and a contacts page on how the writer can be reached. The links to this website can then be promoted on social media, web 2.0 sites, in online forums and anywhere that possible clients can be found.
This is also a very effective way of promoting your services both online and offline. Fortunately, one does not have to spend a whole lot of money on this before achieving some level of success. There are various online advertising services that are very affordable that one can use even with a very small amount of money. Online advertising services like social media advertisements, google adwords, MSN adcenter etc do not cost so much, with a small budget one can create a advertising campaign that can turn out to be very profitable.
Client referrals can be a very simple method of promoting your online writing services without having to spend money. This method is however, dependent on how well you do your job and how well your treat your clients. If your jobs are one excellently and delivered on time according to agreed specifications the client will certainly be happy and also promote you by referring other potential clients to you.
There are a few things that are very essential for online writers who want to be very effective in delivering their services. Most of these things are very basic but very necessary for any writer to be proficient and profitable. As simple as some of them maybe, their unavailability or inadequacy has the potential of making anybody rendering writing services online ineffective.
Any writer that wants to be successful rendering online writing services must have the basic equipment or tools of the trade. These include a good desk, a comfortable chair, and a computer with a reliable internet connection. There are various models or types of these items (i.e. desk, chair, and computer), one can begin with what they can afford and change to new items with more features as they make more money from their writing services. Some beginners who cannot afford brand new equipment usually start used equipment and then change to new equipment later when they have made enough money to afford them.
It is very important that any person willing to succeed in rendering online writing services must take or have some kind of training in rendering this service. This helps you to understand what your clients need and how to meet such needs satisfactorily. A good training package will also help you to understand all the technical areas in writing services and how you can provide service in all of these areas. One other thing that a good training package for online writing services should do is to help the writer identify a good market and service that market profitably. A couple of these training packages are available online for people to enroll.
A Profitable Market
Without a good market that is profitable, online writers will be working in vain, except in situations where they are not concerned about making money from their services. The internet has created a huge market for writers and people providing content for websites generally. On a daily basis new websites are launched in different niche areas, and many of these websites have a great need for regular web content such that the owners alone will not be able to meet these needs. This is where online writers are normally sourced and hired to meet that need. All that any writer needs to do is to position themselves strategically to provide their services in a particular (or various) niche areas as well as particular (or various) technical areas in writing.
Good Client Service
Above any other thing else, a good customer service is one thing that will guarantee the growth and sustenance of any business. A good online writer will treat his/her clients very well and do all within their ability to meet deadlines and deliver their jobs ahead of schedule or at least on time. They will ensure that their clients get real value for the money they are paying them and also ensure that they are satisfied with the job they have paid for. All of these and more will help in guaranteeing customer satisfaction and retention which is very important for the growth and profitability of any business.
Attracting and retaining good customers as an online writer is a skill that many people trading their writing skills online usually find difficult to develop. Ironically, this is one of the skills that has the potential to keep you busy at all times with jobs and of course it will always make the writer to be smiling to the bank most of the time. It is not a very difficult thing to do or learn, but it requires a lot of discipline to keep doing it and to always maintain that standard. There are a couple of things that will help anybody who wants to retain their clientele. Some of these include -:
Nobody wants to do business with a mediocre or somebody who knows little or nothing about what they are claiming to be or the skills they have. This is particularly so when money is involved, people usually want to get the best value for their money. In a situation where a client feels that the online writer is a mediocre who cannot deliver the kind of quality job they want, they are likely not going to make any job offer to that person subsequently. One of the ways to enhance your client’s confidence in your professionalism is to create and have tools that make you look professional in your work. One of such tools is your website, where you can describe your services and offers, state your contact details, job conditions etc as well as any other important information about your business. You can also include testimonials of previous satisfied customers. Another important tool that one can use is signed contractual agreements. This will make you to be very professional, responsible and disciplined with your clients since you will have to work hard to meet your own aspect of the contract. A good job contract document can contain the monetary value of the job (as agreed by both the writer and the payer), job specifications, delivery timelines, and any other relevant information.
Deliver Quality Jobs
Another very important factor that an online writer must be very keen about is the quality of their writing jobs. Many people who pay for writing jobs are usually particular about the kind of quality they want. In order to avoid conflicts and disagreements over the quality of delivered jobs; writers must learn to discuss with customers, understand, agree and document what the expectations for the delivered job are before setting to work. This usually reduces significantly disagreements between the two parties that should have been avoided. It also has the potential to make the customer satisfied with the services they received thereby increasing the likelihood that such customers will return for more work or refer people to the writer.
Keep Your Deadlines
Many people place a very high premium on their time, and any delay in their schedules can have devastating consequences. This is also true about online writing jobs. Many people who pay writers to do writing jobs for them usually have particular timelines when they want to use such content. Whenever such timelines are not respected or if the writer fails to meet such deadlines; the buyer interprets that as a sign of inefficiency especially if financial consequences are involved. Such a person may never return to that writer with more work and may discourage other people who may want to patronise the writer. It is therefore very imperative that one should work very hard to keep any agreed deadline that has been given in order to earn customer confidence and subsequently retention.
This is very effective skill that must be learnt and used by any online writer that wants to succeed in their business; it will help them to cultivate customer confidence and customer retention. One can use this to keep the customer updated on progress of work and also to let them know immediately whenever any challenges that may affect the agreed deadlines are encountered among several other things. There are a lot of cost effective ways in which this can be done. Some of this include -: Phone calls, emails, internet video calls (Skype), online chats, social media messages, etc. All of these are cost effective and are usually very affordable. Customers who are carried along will most likely feel satisfied and may decide to patronize such a writer again with more work.
Many people usually find it difficult to find online writing jobs, especially for people who are just starting out look for this kind of jobs. Some of them usually hear about these jobs and how someone can make a reasonable income online from it, but they do not really know how to go about finding it. For some people they have done this kind of jobs before, but they are not aware that there are multiple avenues where these jobs could be found. They may just be limited to the only one source they know, which often limits their potential of making more money online. Some of the places where one can find good writing jobs are described below.
There are a variety of job sites that are dedicated for online writing jobs. These sites are designed differently with different operation mechanisms and tools, but the processes are almost the same. People who have writing needs/jobs usually advertise such jobs on this kind of websites and writers who are interested in such jobs bid for them. When bids are submitted, the job owner gets to see how much (payment) an intending writer is willing to accept for the job and other details like when the hope to complete the job, records and evidence of previous performances on similar tasks. The job owner then selects and communicates with whoever they feel convinced that will be able to do the job satisfactorily. The writer is then given more details on the project and commissioned to start work. Some of these kinds of sites include: www.guru.com, www.elance.com, www.freelancer.com, www.freelanceswitch.com
Referrals from Previous Clients
Another simple way to find online writing jobs all the time without so much effort is getting referrals from clients who you have worked for previously. The only thing you should be careful about in this instance is to ensure that all your clients are satisfied with the kind of services you render to them. Once your clients are satisfied, they will always come to you whenever they have writing jobs. This means that you will always have work to do most of the time, because either your clients are coming back to you with more work or they are referring people to you because of the kind of satisfaction they got using your services. Some of the things you MUST do to ensure that you have a good percentage of customer satisfaction and retention include -: delivering premium quality content to them (worth more than or equal to the rates you charge them), keeping to agreed deadlines or even delivering before the deadlines, communicating effectively with job owners etc. All of these make job owners to have confidence in a writer’s ability to deliver quality services to them which contributes significantly to customer satisfaction and retention.
Pitching Potential Clients
When you have gotten a few regular clients for online writing jobs, the next thing should be to advertise and convince new clients or potential clients to use your services. This should be done when you have gotten some experience with online writing. This is something that should be done carefully, because when you meet a new client or potential client you have a very short time to impress them; and if you do not succeed in getting them to subscribe to your services you would have lost all the effort and resources used in getting that lead. Besides, ensuring that your new clients are rendered good quality services, one must think of innovative ways of getting them to come back maybe using incentives like discounts etc.
Having Your Own Site
One thing that makes finding online writing jobs a lot easier is having your own website or blog. This is usually an indication of how professional you are in your business. It gives you an identity and distinguishes a serious freelance writer or professional from the rest of the people writing online for pennies. People are more confident to do business with a writer who has a website than one who does not. Creating a website or blog is not difficult, you can learn how to you can get a befitting website or blog here.
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